This Privacy and Cookie Policy explains how Fifthridge Ltd, trading as 5RIDGE (“5RIDGE”, “we”, “us” or “our”), collects, uses, shares and protects personal information when you visit www.5ridge.co.uk, create an account, place an order, contact us or otherwise interact with our services.

Fifthridge Ltd is the controller responsible for the personal information described in this policy.

1. Who we are

Legal name: Fifthridge Ltd
Trading name: 5RIDGE
Company number: 12720149
Registered office: Suite 1MZ, International House, 12 Constance Street, London, United Kingdom, E16 2DQ
Email: info@5ridge.co.uk
Telephone: +44 7476 726675

For questions about this policy or to exercise your data-protection rights, contact us using the details above.

2. Personal information we collect

Depending on how you use our website, we may collect the following categories of personal information:

  • Identity and contact information: name, billing address, delivery address, email address and telephone number.
  • Order and transaction information: products ordered, order number, order value, currency, discounts, delivery method, payment status, returns, refunds and order history.
  • Payment information: payment method and limited payment details supplied to us by the payment provider, such as payment status and the last digits of a card. Full card details are processed securely by the payment provider and are not stored by us.
  • Account information: login details, saved addresses, preferences and account activity if you create an account.
  • Communications: messages, emails, contact-form submissions, product questions, complaints, reviews and customer-service records.
  • Technical and usage information: IP address, browser and device type, operating system, approximate location derived from IP address, referring pages, pages viewed, clicks, cart activity, session information and diagnostic or security data.
  • Marketing preferences: newsletter choices, cookie choices and records of consent, objection or unsubscribe requests.
  • Fraud and security information: signals used to detect suspicious transactions, misuse, attacks or other activity that may threaten customers, our website or our business.

We do not intentionally collect special-category information, such as health, biometric, religious or political information, through our online shop. Please do not send this type of information unless it is genuinely necessary for us to deal with your request.

3. How we collect personal information

We collect personal information:

  • directly from you when you create an account, place an order, subscribe to marketing, submit a form, leave a review or contact us;
  • automatically through our website, cookies and similar technologies, subject to your cookie choices;
  • from service providers involved in payments, fraud prevention, website hosting, order fulfilment, delivery, analytics and advertising; and
  • from marketplaces or other sales channels when you contact us or purchase a 5RIDGE product through those services. The marketplace’s own privacy policy also applies to its processing.

4. Why we use personal information and our lawful bases

Purpose Personal information used UK GDPR lawful basis
Process payments, accept and fulfil orders, provide delivery updates, handle returns, refunds and customer support Identity, contact, order, transaction, payment-status and communication information Performance of a contract; legal obligation where consumer law requires us to act
Create and manage customer accounts and saved preferences Identity, contact, account and order information Performance of a contract; our legitimate interest in providing account features requested by customers
Prevent fraud, secure the website, investigate misuse and protect customers and our business Transaction, technical, usage, device, account and fraud-prevention information Our legitimate interests in preventing fraud and maintaining network and information security; legal obligation where applicable
Maintain tax, accounting, product-safety, consumer-law and business records Identity, contact, order, transaction, return and communication information Legal obligation
Respond to enquiries, complaints, disputes and legal claims Identity, contact, order and communication information Performance of a contract; legal obligation; our legitimate interests in managing enquiries and establishing, exercising or defending legal claims
Operate, troubleshoot and improve our website, products and customer experience Technical, usage, order and feedback information Our legitimate interests in operating and improving our business for essential operational data; consent for non-essential analytics cookies or similar technologies
Send marketing about 5RIDGE products and offers Name, email address, telephone number where applicable, purchase history and marketing preferences Consent, or our legitimate interests where the UK electronic-marketing “soft opt-in” lawfully applies to existing customers; you can opt out at any time
Measure advertising and show relevant advertisements Cookie identifiers, device information, website interactions and advertising events Consent

Where we rely on legitimate interests, we consider the impact on your rights and use personal information only where those interests are not overridden by your rights and interests. You can ask for more information about this assessment.

5. Information needed to place an order

We need certain information to enter into and perform our contract with you, including your name, contact details, delivery address and payment information. If you do not provide the required information, we may be unable to accept, deliver or support your order.

6. Who we share personal information with

We share only the information reasonably required for the relevant purpose. Recipients may include:

  • E-commerce, website and hosting providers that operate and secure our online shop, customer accounts and checkout.
  • Payment providers, banks and fraud-prevention services that authorise payments, process refunds and detect suspicious transactions.
  • Warehouse, fulfilment, delivery and courier providers that pack, dispatch, track and deliver orders.
  • Technology and support providers that provide email, customer service, data storage, security, maintenance and business systems.
  • Analytics and advertising providers where you have consented to the relevant non-essential cookies or similar technologies.
  • Professional advisers such as accountants, auditors, insurers and legal advisers.
  • Regulators, courts, law-enforcement bodies and public authorities where disclosure is required by law or reasonably necessary to protect rights, prevent fraud or respond to a lawful request.
  • A buyer, investor or successor if our business or assets are reorganised, financed, sold or transferred, subject to appropriate confidentiality and data-protection safeguards.

We do not sell or rent customers’ names, postal addresses, email addresses or telephone numbers. We do not use a customer’s personal information or image in an advertisement without the permission required by law. Service providers may use information only as permitted by their contracts and applicable law.

7. Google services and product advertising

We use Google Merchant Center to make eligible 5RIDGE products discoverable through Google. We may also use Google analytics, advertising or conversion-measurement services. Google may process technical information and interactions with its services under the Google Privacy Policy.

Any non-essential Google analytics or advertising tags placed on our website must follow your cookie choices. We do not provide customer contact information to advertising services for audience matching or personalised advertising unless we have the permission and lawful basis required for that specific use.

8. Cookies and similar technologies

Cookies and similar technologies are small files, pixels, tags, local-storage objects or scripts used to store or access information on your device. We use them for the following purposes:

  • Strictly necessary: required for core functions such as security, network management, shopping-cart contents, checkout, account login, payment processing and remembering privacy choices. These technologies do not require consent where a legal exemption applies.
  • Functional: remember optional choices and provide enhanced website features. We request consent where required.
  • Analytics: help us understand how visitors use the website and improve its performance. We request consent before using non-exempt analytics technologies.
  • Advertising: measure campaigns, limit repetition and support relevant advertising. Advertising cookies, tracking pixels and cross-site or cross-device tracking are used only after consent.

When you first visit, our cookie controls allow you to accept, reject or manage non-essential technologies. Rejecting non-essential cookies will not prevent you from shopping. You can change or withdraw your choices at any time through the Cookie Settings link in our website footer or cookie banner. Withdrawing consent does not affect processing already carried out before withdrawal.

Your Cookie Settings panel provides current details of the technologies in use, their providers, purposes and durations. Browser controls can also block or delete cookies, but blocking strictly necessary technologies may affect cart, checkout or account functions.

9. Marketing communications

We may send marketing emails or texts where you have consented or, for our own similar products, where the limited existing-customer “soft opt-in” is permitted by UK law. Marketing consent is not a condition of purchase.

You can opt out at any time by selecting the unsubscribe link in an email, following the instructions in a text, changing available account preferences or contacting info@5ridge.co.uk. We may retain minimal information on a suppression list so that we continue to respect your request. Opting out of marketing does not stop order confirmations, delivery updates, safety notices or other service messages.

10. International transfers

Some service providers may process personal information outside the United Kingdom. Where UK data-protection law requires safeguards, we use an applicable UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful transfer mechanism. We also require appropriate security and contractual protections. Contact us if you would like more information about safeguards relevant to your information.

11. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose collected, including legal, tax, accounting, product-safety, fraud-prevention and dispute-resolution requirements. Our normal retention approach is:

  • Orders, payments, returns and accounting records: generally six years from the end of the relevant accounting period, or longer if required for an active dispute or legal obligation.
  • Customer account information: while the account remains active and then for a reasonable period, with transaction records retained separately where legally required.
  • Customer-service enquiries: normally up to two years after the enquiry is closed, or up to six years where connected with an order, complaint, legal claim or safety matter.
  • Marketing information: until you withdraw consent or object, or after a reasonable period of inactivity. Minimal suppression information may be retained for as long as necessary to honour an opt-out.
  • Security and fraud records: for as long as reasonably necessary to investigate incidents, protect the service and establish or defend claims.
  • Cookies and similar technologies: for the duration stated in the Cookie Settings panel, unless deleted earlier through your browser or privacy controls.

When information is no longer needed, we delete or anonymise it securely.

12. How we protect personal information

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, alteration, disclosure, misuse or access. These include encrypted connections, access controls, service-provider checks, backups, monitoring and procedures for handling suspected security incidents.

No online service can guarantee complete security. You are responsible for keeping your account password confidential and should contact us promptly if you suspect unauthorised account activity.

13. Automated decisions

We do not make solely automated decisions that produce legal or similarly significant effects on you. Payment and fraud-prevention providers may perform automated authorisation or risk checks under their own privacy notices. If an order is refused and you believe the decision is incorrect, contact us so that we can review the available information or direct you to the relevant provider.

14. Your UK data-protection rights

Depending on the circumstances, you may have the right to:

  • request access to your personal information;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete information where there is no continuing lawful reason to keep it;
  • ask us to restrict how information is used;
  • receive information you provided in a structured, commonly used and machine-readable format, and ask us to transmit it to another organisation where technically feasible;
  • object to processing based on legitimate interests;
  • object at any time to direct marketing;
  • withdraw consent at any time where processing relies on consent; and
  • request safeguards relating to certain automated decisions, if applicable.

To exercise a right, email info@5ridge.co.uk. We may need to verify your identity before responding. We normally respond within one month, although UK law allows additional time for particularly complex or numerous requests. Exercising your rights is normally free, but the law permits a reasonable fee or refusal in limited cases involving manifestly unfounded or excessive requests.

15. Children

Our website sells sports products, including products designed for junior players, but the online shop is intended for purchases by adults. We do not knowingly collect personal information directly from children for marketing or account creation. A parent or guardian who believes a child has provided information without appropriate permission should contact us so that we can review and, where appropriate, delete it.

16. Third-party websites and marketplaces

Our website may link to third-party websites, social networks or marketplaces. Those organisations control their own processing and their privacy policies apply when you use their services. We are not responsible for third-party privacy practices.

17. Changes to this policy

We may update this policy when our services, providers or legal obligations change. The latest version will be published on this page with a revised “Last updated” date. If a change materially affects how we use personal information, we will provide additional notice where required.

18. Questions and complaints

Please contact us first so that we can try to resolve any privacy concern:

Fifthridge Ltd trading as 5RIDGE
Suite 1MZ, International House
12 Constance Street
London, United Kingdom
E16 2DQ
Email: info@5ridge.co.uk
Telephone: +44 7476 726675

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data-protection regulator. Visit ico.org.uk/make-a-complaint or call 0303 123 1113. You may also have the right to complain to the data-protection authority in the country where you live or work.